Basic Marketing

Basic lessons of Marketing is the main discussion topic of this app.

The lessons included in this app are:

1. Marketing

2. Definition of Marketing.

3. The Marketing Concept

4. History of Marketing

a. Marketing History: An Overview

b.Marketing in Antiquity

c. Marketing in the Middle Ages

d. Marketing in Seventeenth and Eighteenth Century Europea

e. Marketing outside Europe

f. Marketing in the Nineteenth and Twentieth Centuries

5. Marketing Orientations

a. Product Orientation

b. Sales Orientation

c. Production Orientation

d. Marketing Orientation

e. Customer Orientation

f. Organizational Orientation

g. Mutually Beneficial Exchange

6. Functions of Marketing

7. Types of Marketing

8. Marketing Strategy

a. Marketing Management vs Marketing Strategy

b. Developing a Marketing Strategy

c. Diversity of Strategies

d. Growth Strategies

e. Strategic Models Strategic Models

f. Real-life Marketing

9. The Four Ps./The Marketing Mix

10. The Marketing Environment

a. The Macro-Environment

b. The Micro-Environment

11. Marketing Research

a. Role

b. Characteristics

c. Classification

d. Types

e. Methods

12. Market Segmentation

13. Marketing Communications

14. Marketing Planning

15. Product Life Cycle

16. Customer Focus

17. Product Focus

18. Advertising

a. History of Advertising

b. Classification

c. Purposes

d. Gender Effects in the Processing of Advertising

19. Brand Awareness

a. Importance of Brand Awareness

b. Types of Brand Awareness

c. Measuring Brand Awareness

d. Brand Awareness and the Hierarchy of Effects

e. Creating and Maintaining Brand Awareness

20. Multicultural Marketing

a. History of Multicultural Marketing

b. Multicultural Markets

c. Multicultural Marketing Strategy

d. The Reasons for Multicultural Advertising

e. Value of Multicultural Marketing

f. Skills required

g. Creating and Refreshing a M. M. Strategy

h. Pioneers

市场营销的基本教训是这个应用程序的主要讨论的话题。

包括在此应用程序的教训是：

1.市场营销

2.营销的定义。

3.营销理念

4.历史营销

     一个。营销史：概述

     b.Marketing在古代

     C。市场在中世纪

     天。营销十七和十八世纪EUROPEA

     即欧洲以外市场

     F。营销在十九和二十世纪

5.营销取向

     一个。产品定位

     湾销售方向

     C。生产导向

    天。营销导向

    即顾客导向

    F。组织方向

    G。互利交流

6.营销功能

7.营销的类型

8.营销策略

    一个。营销管理VS营销策略

    湾制定营销策略

    C。策略的多样性

    天。增长战略

    即战略模式战略模式

    F。现实生活中的营销

9.四Ps./The营销组合

10.营销环境

    一个。宏观环境

    湾微观环境

11.市场营销研究

    一个。角色

    湾特点

    C。分类

    天。类型

    即方法

12.市场细分

13.营销传播

14.营销策划

15.产品生命周期

16.以客户为中心

17.产品聚焦

18.广告

    一个。广告的历史

    湾分类

    C。目的

    天。在广告的处理性别影响

19.品牌意识

    一个。品牌意识的重要性

    湾品牌意识的类型

    C。衡量品牌认知度

    天。品牌知名度和影响的层次

    即创建和维护品牌意识

20.多元文化市场

    一个。多元文化市场的历史

    湾多元文化市场

    C。多元文化营销策略

    天。多元文化广告的原因

    即多元文化营销的价值

    F。所需技能

    G。创建和刷新M. M.战略

    H。先锋